General Manager, Cannabis NB
Lara Wood has spent more than 20 years, following a winding career path that has led her to leadership roles in brand management, project management, digital strategy, e-commerce and operations. After starting her career in international marketing for a tech startup, she moved on to a business development role with Kodak Canada. Following that, Wood spent over a decade at Atlantic Lottery, where she played an integral role in the development, launch and marketing of the first regulated eGaming platform in North America. Wood was introduced to the cannabis industry three years ago when she was working as a Senior Marketing Consultant, focused on digital strategy and brand development at Civilized. Throughout her career, Wood has enjoyed taking on challenging projects, building strong teams and continues to learn with every role she takes on.
Most recently, Wood joined the leadership team at ANBL as General Manager of Cannabis NB, where she is leading the team as they work to responsibly deliver adult-use cannabis in the province of New Brunswick in 2018.